If the *3+ Million people in the center of the target represent the entire US "moving" population, then what are the other 8.8+ Million people on Move Media Sites doing?
Visitors to Move are in various stages of the buying and moving decision process. They have various interests, needs, and situations, and there is no pre-determined straight line progression or cycle. Users circle around, and move in and out of, the actual transaction consideration, as they go through the decision-making process surrounding this pivotal life stage and the most important purchase they'll ever make. The process is filled with emotion and can last for an extended time period.
*Source: U.S. Census Bureau, 2008 American Community Survey
