If the *3+ Million people in the center of the target represent the entire US "moving" population, then what are the other 12.6+ Million people on REALTOR.com® Media Sites doing?
Visitors to REALTOR.com® Media Sites are in various stages of the buying and moving decision process. They have various interests, needs, and situations, and there is no pre-determined straight line progression or cycle. Users circle around, and move in and out of, the actual transaction consideration, as they go through the decision-making process surrounding this pivotal life stage and the most important purchase they'll ever make. The process is filled with emotion and can last for an extended time period.
*Source: U.S. Census Bureau, 2010 American Community Survey
