| |
General Web Male Composition % |
REALTOR.com® Media Male Composition % | Index |
|---|
| College Grad |
19.8 |
29.6 |
149 |
| Household Income $75K+ |
40.8 |
48.6 |
119 |
| Household Income $100K+ |
23.2 |
29.2 |
126 |
| Household Income $150K+ |
7.7 |
10.2 |
133 |
REALTOR.com® Media Males are Educated, Wealthy Dads!
- Men on our sites are 28% more likely than the general male web population to be in the 25-44 age range.
- Nearly half of our male audience make over $75K and more than a quarter make over $100K
- Reach men in their peak earning years as they establish families and experience career growth.
| Age |
General Web Dads Composition % | REALTOR.com® Media Composition % | Index |
|---|
| 18-24 |
11.5 |
8 |
70 |
| 25-34 |
19.2 |
20.9 |
109 |
| 35-44 |
20.5 |
26 |
127 |
| 45-54 |
20.9 |
18.1 |
87 |
| 55-64 |
15.4 |
14.3 |
93 |
