Perhaps tying to the affluence, Move Media Sites age range distribution is concentrated in consumers' peak earning and spending years. Our audience concentration between the ages of 25 and 54 is 18% higher when compared with the general web population.
Our audience has lower compositions of age groups with typically less financially qualified buyers – younger adults and seniors. That said, we do have targeting capabilities to reach these demographic groups which are relevant for many brands.
| Age | General Web Composition % | Move Composition % | Index |
|---|---|---|---|
| 18-24 | 5 | 2.4 | 48 |
| 25-34 | 10.2 | 13.4 | 131 |
| 35-44 | 19.8 | 25.2 | 127 |
| 45-54 | 27.2 | 28.1 | 104 |
| 55-64 | 22.8 | 22.6 | 99 |
| 65+ | 15.1 | 8.4 | 55 |
via Nielsen @Plan, Winter 2009/2010
