Perhaps tying to the affluence, REALTOR.com® Media Sites age range distribution is concentrated in consumers' peak earning and spending years. Our audience concentration between the ages of 25 and 44 is 24% higher when compared with the general web population.
Our audience has lower compositions of age groups with typically less financially qualified buyers – younger adults and seniors. That said, we do have targeting capabilities to reach these demographic groups which are relevant for many brands.
| Age | General Web Composition % | REALTOR.com® Media Composition % | Index |
|---|---|---|---|
| 18-24 | 10.3 | 6.5 | 64 |
| 25-34 | 18.7 | 22.5 | 121 |
| 35-44 | 20.2 | 25.9 | 128 |
| 45-54 | 21.1 | 20.3 | 96 |
| 55-64 | 16.5 | 14.2 | 86 |
| 65+ | 13.2 | 10.6 | 80 |
via Nielsen @Plan, Rel. 3, 2011
