| Shopped Online | Times More Likely |
| Any Online Shopping | 1.28 X |
| Appliances/Housewares | 2.20 X |
| Beer/Wine/Liquor | 1.98 X |
| Books | 1.48 X |
| Business/Office Equipment | 2.20 X |
| Business/Office Supplies | 1.79 X |
| Cell Phones/Services | 1.68 X |
| Clothes/Shoes/Accessories - Any | 1.43 X |
| Clothes/Shoes/Accessories - Baby | 1.80 X |
| Clothes/Shoes/Accessories - Children's | 1.71 X |
| Clothes/Shoes/Accessories - Men's | 1.68 X |
| Clothes/Shoes/Accessories - Women's | 1.43 X |
| Collectibles | 1.87 X |
| Computer Hardware | 1.53 X |
| Computer Software - Any | 1.53 X |
| Fitness & Diet Products | 1.81 X |
| Flowers | 1.71 X |
| Furniture/Home Accessories | 2.00 X |
| Gardening Tools/Supplies | 1.90 X |
| Gourmet Food/Gift Baskets | 1.81 X |
| Groceries | 1.50 X |
| Home Electronics | 2.00 X |
| Home Improvement | 2.33 X |
| Jewelry | 1.78 X |
| Movie DVDs/Tapes | 1.49 X |
| Music - Any | 1.49 X |
| Pet Products/Supplies | 1.82 X |
| Sporting Goods | 1.96 X |
| Toys/Non-computer Games | 1.58 X |
| Video Games | 1.46 X |
| Vitamins/Nutritional Supplements | 1.58 X |
| Watches | 2.02 X |
| Purchased Online | Times More Likely |
| Any Online Purchase | 1.21 X |
| Any Apparel Store Purchase | 1.23 X |
| Any Department/General. Merchandise Store Purchase | 1.02 X |
| Any Specialty Store Purchase | 1.24 X |
| Any Book/Music/Movie Store Purchase | 1.23 X |
| Any Home/Office/Electronics Store Purchase | 1.18 X |
| Any Sporting Goods/Apparel Store Purchase | 1.18 X |
| Appliances/Housewares | 1.61 X |
| Beer/Wine/Liquor | 1.82 X |
| Books | 1.39 X |
| Business/Office Equipment | 1.89 X |
| Business/Office Supplies | 1.47 X |
| Cell Phones/Services | 1.66 X |
| Clothes/Shoes/Accessories - Any | 1.34 X |
| Clothes/Shoes/Accessories - Baby | 1.77 X |
| Clothes/Shoes/Accessories - Children's | 1.88 X |
| Clothes/Shoes/Accessories - Men's | 1.46 X |
| Clothes/Shoes/Accessories - Women's | 1.28 X |
| Coffee - Latte/Cappuccino, Coffee Shop | 1.17 X |
| Coffee - Iced Coffee Drink, Coffee Shop | 1.15 X |
| Collectibles | 1.51 X |
| Computer Hardware | 1.43 X |
| Computer Software - Any | 1.32 X |
| Fitness & Diet Products | 1.44 X |
| Flowers | 1.63 X |
| Furniture/Home Accessories | 1.71 X |
| Gardening Tools/Supplies | 1.74 X |
| Gourmet Food/Gift Baskets | 1.50 X |
| Groceries | 1.17 X |
| Home Electronics | 1.68 X |
| Home Improvement | 1.87 X |
| Jewelry | 1.35 X |
| Movie DVDs/Tapes | 1.28 X |
| Music - Any | 1.32 X |
| Pet Products/Supplies | 1.46 X |
| Sporting Goods | 1.46 X |
| Toys/Non-computer Games | 1.12 X |
| Video Games | 1.47 X |
| Vitamins/Nutritional Supplements | 1.26 X |
| Watches | 1.60 X |