Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

Shopped OnlineTimes More Likely
Any Online Shopping 1.17 X
Appliances/Housewares 1.69 X
Beer/Wine/Liquor 1.60 X
Books 1.62 X
Business/Office Equipment 1.67 X
Business/Office Supplies 1.86 X
Cell Phones/Services 1.61 X
Clothes/Shoes/Accessories - Any 1.56 X
Clothes/Shoes/Accessories - Baby 1.84 X
Clothes/Shoes/Accessories - Children's 1.77 X
Clothes/Shoes/Accessories - Men's 1.42 X
Clothes/Shoes/Accessories - Women's 1.62 X
Collectibles 1.42 X
Computer Hardware 1.76 X
Computer Software - Any 1.56 X
Fitness & Diet Products 2.04 X
Flowers 1.85 X
Furniture/Home Accessories 1.77 X
Gardening Tools/Supplies 1.73 X
Gourmet Food/Gift Baskets 2.19 X
Groceries 1.31 X
Home Electronics 1.49 X
Home Improvement 1.68 X
Jewelry 1.84 X
Movie DVDs/Tapes 1.62 X
Music - Any 1.81 X
Pet Products/Supplies 1.54 X
Sporting Goods 1.38 X
Toys/Non-computer Games 2.00 X
Video Games 1.44 X
Vitamins/Nutritional Supplements 1.57 X
Watches 1.88 X
Purchased OnlineTimes More Likely
Any Online Purchase 1.23 X
Any Apparel Store Purchase 1.35 X
Any Department/General. Merchandise Store Purchase1.05 X
Any Specialty Store Purchase 1.34 X
Any Book/Music/Movie Store Purchase 1.32 X
Any Home/Office/Electronics Store Purchase 1.24 X
Any Sporting Goods/Apparel Store Purchase 1.27 X
Appliances/Housewares 1.51 X
Beer/Wine/Liquor 1.41 X
Books 1.68 X
Business/Office Equipment 1.59 X
Business/Office Supplies 1.79 X
Cell Phones/Services 1.46 X
Clothes/Shoes/Accessories - Any 1.49 X
Clothes/Shoes/Accessories - Baby 1.68 X
Clothes/Shoes/Accessories - Children's 1.54 X
Clothes/Shoes/Accessories - Men's 1.35 X
Clothes/Shoes/Accessories - Women's 1.49 X
Collectibles 1.30 X
Computer Hardware 1.54 X
Computer Software - Any 1.45 X
Fitness & Diet Products 2.16 X
Flowers 1.95 X
Furniture/Home Accessories 1.78 X
Gardening Tools/Supplies 1.75 X
Gourmet Food/Gift Baskets 2.53 X
Groceries 1.20 X
Home Electronics 1.36 X
Home Improvement 1.81 X
Jewelry 1.78 X
Movie DVDs/Tapes 1.59 X
Music - Any 1.81 X
Pet Products/Supplies 1.41 X
Sporting Goods 1.26 X
Toys/Non-computer Games 2.06 X
Video Games 1.36 X
Vitamins/Nutritional Supplements 1.44 X
Watches 1.96 X

*via Nielsen @Plan, Rel 4,2011