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Shopped OnlineTimes More Likely
Any Online Shopping 1.28 X
Appliances/Housewares 2.20 X
Beer/Wine/Liquor 1.98 X
Books 1.48 X
Business/Office Equipment 2.20 X
Business/Office Supplies 1.79 X
Cell Phones/Services 1.68 X
Clothes/Shoes/Accessories - Any 1.43 X
Clothes/Shoes/Accessories - Baby 1.80 X
Clothes/Shoes/Accessories - Children's 1.71 X
Clothes/Shoes/Accessories - Men's 1.68 X
Clothes/Shoes/Accessories - Women's 1.43 X
Collectibles 1.87 X
Computer Hardware 1.53 X
Computer Software - Any 1.53 X
Fitness & Diet Products 1.81 X
Flowers1.71 X
Furniture/Home Accessories 2.00 X
Gardening Tools/Supplies 1.90 X
Gourmet Food/Gift Baskets 1.81 X
Groceries1.50 X
Home Electronics 2.00 X
Home Improvement 2.33 X
Jewelry 1.78 X
Movie DVDs/Tapes 1.49 X
Music - Any 1.49 X
Pet Products/Supplies 1.82 X
Sporting Goods1.96 X
Toys/Non-computer Games 1.58 X
Video Games 1.46 X
Vitamins/Nutritional Supplements 1.58 X
Watches 2.02 X
Purchased OnlineTimes More Likely
Any Online Purchase 1.21 X
Any Apparel Store Purchase 1.23 X
Any Department/General. Merchandise Store Purchase1.02 X
Any Specialty Store Purchase 1.24 X
Any Book/Music/Movie Store Purchase 1.23 X
Any Home/Office/Electronics Store Purchase 1.18 X
Any Sporting Goods/Apparel Store Purchase 1.18 X
Appliances/Housewares 1.61 X
Beer/Wine/Liquor 1.82 X
Books 1.39 X
Business/Office Equipment 1.89 X
Business/Office Supplies 1.47 X
Cell Phones/Services 1.66 X
Clothes/Shoes/Accessories - Any 1.34 X
Clothes/Shoes/Accessories - Baby 1.77 X
Clothes/Shoes/Accessories - Children's 1.88 X
Clothes/Shoes/Accessories - Men's 1.46 X
Clothes/Shoes/Accessories - Women's 1.28 X
Coffee - Latte/Cappuccino, Coffee Shop1.17 X
Coffee - Iced Coffee Drink, Coffee Shop1.15 X
Collectibles 1.51 X
Computer Hardware 1.43 X
Computer Software - Any 1.32 X
Fitness & Diet Products1.44 X
Flowers 1.63 X
Furniture/Home Accessories 1.71 X
Gardening Tools/Supplies 1.74 X
Gourmet Food/Gift Baskets 1.50 X
Groceries 1.17 X
Home Electronics 1.68 X
Home Improvement 1.87 X
Jewelry1.35 X
Movie DVDs/Tapes 1.28 X
Music - Any 1.32 X
Pet Products/Supplies 1.46 X
Sporting Goods 1.46 X
Toys/Non-computer Games 1.12 X
Video Games 1.47 X
Vitamins/Nutritional Supplements 1.26 X
Watches 1.60 X

*via Nielsen @Plan, Winter 2009/2010