| Shopped Online | Times More Likely |
|---|---|
| Insurance - Any | 1.67 X |
| Insurance - Auto | 1.66 X |
| Insurance - Health | 1.25 X |
| Insurance - Home | 1.70 X |
| Insurance - Life | 1.35 X |
| Purchased Online | Times More Likely |
|---|---|
| Insurance - Any | 1.71 X |
| Insurance - Auto | 1.68 X |
| Insurance - Health | 1.77 X |
| Insurance - Home | 1.95 X |
| Insurance - Life | 2.00 X |
*via Nielsen @Plan, Rel 4,2011
