| Shopped Online | Times More Likely |
|---|---|
| Insurance - Any | 1.63 X |
| Insurance - Auto | 1.90 X |
| Insurance - Health | 1.73 X |
| Insurance - Home | 2.07 X |
| Insurance - Life | 1.96 X |
| Purchased Online | Times More Likely |
|---|---|
| Insurance - Any | 1.46 X |
| Insurance - Auto | 1.60 X |
| Insurance - Health | 1.47 X |
| Insurance - Home | 1.56 X |
| Insurance - Life | 1.50 X |
*via Nielsen @Plan, Winter 2009/2010
