| Consumer Behavior | Times More Likely |
|---|
| Buying First Home in the Last/Next 12 Months | 2.55 X |
| Definitely Will Move in the Next 1. Year | 1.78 X |
| Definitely Will Purchase Any Real Estate in the Next 1 Year | 3.01 X |
| Definitely Will Purchase Any New Residence in the Next 1 Year | 332 X |
| Performing Home Renovations in the Last 1.2 Months | 1.28 X |
| Performing Home Renovations in the Next 1.2 Months | 1.55 X |
| Home Improvement / Repair - Provide Frequent Advice | 1.34 X |
| Gardening as a Hobby | 1.06 X |
| Home Repair/Renovation as a Hobby | 1.53 X |
| Landscaping as a Hobby | 1.34 X |
| Any Home & Gardening Magazine in the Last 30 days | 1.26 X |
| Better Homes & Gardens Magazine in the Last 30 Days | 1.25 X |
| Home/Gardening Newspaper Section in the Last 7 Days | 1.19 X |
| Traditional Home Magazine in the Last 30 Days | 1.60 X |
