| Consumer Behavior | Times More Likely |
|---|
| Buying First Home in the Next 12 Months |
1.18 X |
| Definitely Will Move in the Next 12 Months |
1.00 X |
| Definitely Will Purchase Any Real Estate in the Next 12 Months |
1.12 X |
| Definitely Will Purchase Any New Residence in the Next 12 Months |
1.14 X |
| Performing Home Renovations in the Next 12 Months |
1.25 X |
| Performing Home Renovations in the Next 12 Months |
1.30 X |
| Home Improvement / Repair - Provide Frequent Advice in the Next 12 Months |
1.11 X |
| Gardening as a Hobby in the Next 12 Months |
1.10 X |
| Home Repair/Renovation as a Hobby in the Next 12 Months |
1.09 X |
| Landscaping as a Hobby in the Next 12 Months |
1.15 X |
| Any Home & Gardening Magazine in the Next 12 Months |
1.29 X |
| Better Homes & Gardens Magazine in theNext 12 Months |
1.34 X |
| Home/Gardening Newspaper Section in the Next 12 Months |
0.94 X |
| Traditional Home Magazine in the Next 12 Months |
1.29 X |
