| Purchased Online | Times More Likely |
| Back-up System/Storage Drive | 1.31 X |
| Blu-ray Disc player | 1.35 X |
| Camcorder - Any | 1.24 X |
| Camcorder - Digital | 1.26 X |
| CD Burner | 1.10 X |
| CD Changer/Multi-Disc Player | 1.16 X |
| Cell Phones/Services | 1.66 X |
| Computer Hardware | 1.43 X |
| Computer Software - Any | 1.32 X |
| Digital Video Recorder | 1.32 X |
| DVD Burner | 1.18 X |
| Fax Machine | 1.38 X |
| Home Electronics | 1.68 X |
| Laptop Computer - Hardware | 1.46 X |
| PDA/Handheld Computer - Any | 1.61 X |
| Printer - Ink Jet | 1.14 X |
| Printer - Laser | 1.19 X |
| Satellite Radio | 1.25 X |
| Satellite System (DIRECTV/DISH) | 1.39 X |
| Scanner | 1.47 X |
| Television - Flat/Plasma | 1.23 X |
| Television - HDTV - Any | 1.15 X |
| Television - High Definition Big Screen (> 32") | 1.18 X |
| Television - High Definition Flat/Plasma Screen (HDTV) | 1.23 X |
| Television - High Definition Small Screen (< 32") (HDTV) | 1.08 X |
| Television - Standard Big Screen (> 32") | 1.30 X |
| Television - Standard Flat/Plasma Screen | 1.44 X |
| Video Games | 1.47 X |
| Wi-Fi Equipment - Hardware | 1.37 X |
| Consumer Behavior/Purchase Intent | Times More Likely |
| Blu-ray Disc Player - Plan to Purchase in the Next 6 Months | 1.24 X |
| Camcorder - Digital - Plan to Purchase in the Next 6 Months | 1.32 X |
| CD Player - Single or Multi-disc - Plan to Purchase in the Next 6 Months | 1.15 X |
| Digital Music Player - Plan to Purchase in the Next 6 Months | 1.42 X |
| DVD Player - Plan to Purchase in the Next 6 Months | 1.46 X |
| DVD Recorder/Burner - Plan to Purchase in the Next 6 Months | 1.28 X |
| Game Console - Plan to Purchase in the Next 6 Months | 1.15 X |
| Home Theater System - Plan to Purchase in the Next 6 Months | 2.03 X |
| Telephone - Plan to Purchase in the Next 6 Months | 1.23 X |
| Television - High Definition Big Screen (HDTV) - Plan to Purchase in the Next 6 Months | 1.31 X |
| Television - High Definition Flat/Plasma Screen (HDTV) - Plan to Purchase in the Next 6 Months | 1.49 X |
| Computer Hardware - Heavy Spending | 1.74 X |
| Computer Hardware - Light Spending | 1.33 X |
| Computer Hardware - Medium Spending | 1.46 X |