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Shopped OnlineTimes More Likely
Cosmetics/Beauty Aids - Cosmetics1.83 X
Cosmetics/Beauty Aids - Fragrance1.85 X
Cosmetics/Beauty Aids - Hair care1.84 X
Cosmetics/Beauty Aids - Skincare1.99 X
Drugs/Remedies - Any1.60 X
Drugs/Remedies - Non-Prescription1.64 X
Drugs/Remedies - Prescription1.53 X
Fitness & Diet Products1.81 X
Groceries1.50 X
Oral Care Products1.41 X
Personal Care - Deodorant1.64 X
Personal Care - Shaving needs1.56 X
Pet Products/Supplies1.82 X
Vitamins/Nutritional Supplements1.58 X
Purchased OnlineTimes More Likely
Cosmetics/Beauty Aids - Cosmetics1.75 X
Cosmetics/Beauty Aids - Fragrance1.74 X
Cosmetics/Beauty Aids - Hair care1.91 X
Cosmetics/Beauty Aids - Skincare1.79 X
Drugs/Remedies - Any1.27 X
Drugs/Remedies - Non-Prescription1.34 X
Drugs/Remedies - Prescription1.32 X
Fitness & Diet Products1.48 X
Gourmet food - Heavy Spending1.51 X
Groceries1.17 X
Oral Care Products1.34 X
Personal Care - Deodorant1.47 X
Personal Care - Shaving needs1.74 X
Pet Products/Supplies1.46 X
Vitamins/Nutritional Supplements1.26 X
Consumer BehaviorTimes More Likely
Gourmet Cooking as a Hobby1.22 X
Attended a BBQ/Picnic1.11 X
Diet - Started or Continued1.25 X
Entertaining Formally at Home1.23 X
Entertaining Informally at Home1.13 X

*via Nielsen @Plan, Winter 2009/2010