- People on the REALTOR.com® Media Sites are much more likely to be experiencing life's triggers, events that create an increased need for various product and service categories. In fact, these transactions trigger ancillary spending levels that are 10X the average consumer's spending.
- They're getting engaged and married, either expecting children or grandchildren, otherwise children leaving home.
- They also have a greater likelihood of making their last mortgage payment, providing them with extra financial freedom, making them more likely to own a second or vacation home.
REALTOR.com® Media Sites deliver people who are experiencing life stage changes…
- Over 3.2 Million career or job changers in the next 12 months
- Over 900 Thousand people getting engaged or married in the last/next 12 months
- Over 1 Million people expecting a child in the last/next 12 months
- Over 2.1 Million people buying their first home in the last/next 12 months
*via Nielsen @Plan, Rel. 3, 2011 & Comscore August 2011
