- People on the Move Network are much more likely to be experiencing life's triggers, events that create an increased need for various product and service categories. In fact, these transactions trigger ancillary spending levels that are 10X the average consumer's spending.
- They're getting engaged and married, either expecting children or grandchildren, otherwise children leaving home.
- They also have a greater likelihood of making their last mortgage payment, providing them with extra financial freedom, making them more likely to own a second or vacation home.
| Life Triggers | Times More Likely |
|---|---|
| Changing Career/Jobs in the Last/Next 12 Months | 1.30X |
| Buying First Home in the Last/Next 12 Months | 2.55 X |
| Getting Engaged in the Last 12 Months | 1.46 X |
| Getting Married in the Last/Next 12 Months | 1.47 X |
| Expecting First Child in the Last/Next 12 Months | 1.49 X |
| Performing Home Renovations in the Last 12 Months | 1.28 X |
| Performing Home Renovations in the Next 12 Months | 1.55 X |
| Own Second or Vacation Home | 1.15 X |
*via Nielsen @Plan, Winter 2009/2010
